In their compelling opinion piece, Snell and Grainger breathe new life into the debate about parallel versus serial processing of text during reading. They marshal several pieces of evidence against the established view that words are recognized one at a time. We agree that this debate cannot be resolved without treading beyond the methodological scope of tracking eye movements. However, in treading the same new landscape we have come to different conclusions. Based on neuroimaging and psychophysical measures we come to the conclusion that you can’t recognize two words at the same time.